[download pdf] Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. Ivan Chermayeff, Sagi Haviv, Tom Geismar

Identify-Basic-Principles-of.pdf
ISBN: 9781440310324 | 256 pages | 7 Mb

Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar by Ivan Chermayeff, Sagi Haviv, Tom Geismar
Publisher: F+W Media, Inc.

Overview

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity—the official logo for the U.S. Bicentennial—even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising ...

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